Nike Lunar Epic
Nike Innovation Summit
The Rio Olympics Innovation Summit hosted by the Nike CEO and attended by 350 global media and 50+ Olympic athletes. Largest brand event showcased Nike innovations in 12 pavilions from Olympic Team Kit, Hyperadapt - first self-lacing shoe, NikeFree, Flyknit. Two day event with a $14+ million budget in partnership with Bureau Batek, the show producer, and United Visual Artist, and the New Jersey Symphony.
Hyperadapt - First self lacing shoe
Nike Free - Barefoot Running
System of Dress - Olympic Team Kit
Custom dynamic mannequins
Allyson Felix Sprint Suit
CR7 Mercurial
Flyknit - robotic arms choreographed to mimic the dynamics of Flyknit yarn
China National Team - photoshoot
Kevin Durant
National Team Kit reveal - New Jersey Symphony